ICT Oppurtunities abound as call center market continues to boom, says IDC

September 24, 2004

Manila, September 24, 2004 – The call center market dubbed as "sunshine industry" in the Philippines is seen to continually bring bright opportunities for ICT vendors and service providers, according to IDC's latest study, The Philippine Call Center Industry: What's in It for ICT Suppliers. As the call center industry continues to boom in the country, ICT spending will also reach new heights. Such upshot will provide a huge increase to addressable business opportunities for ICT vendors and suppliers to take in hand.

Based on the study, call centers generally spend on infrastructure resources as much as they earn because of the market pressure to deliver efficient services to emerging clients. Data also pointed to communication services as the main priority when it comes to ICT budgets. Spending on hardware and networking products also take up significant fraction, while software spending is the least priority as most of the call center market players opt to utilize homegrown solutions to strengthen business operations.

"The call center market in the country will further energize local ICT-related spending activities, especially as new market players are now making intense efforts to locate themselves in the local arena. Likewise, recognized stalwarts are also deepening their foothold in the market through expansion projects that would translate to various ICT-related spending, particularly on communication servicesand hardware and networking products. Vendors and service providers need to strategize well through understanding the business operations of the call center market players", says Jubert Daniel Alberto, market analyst, IDC.

With the unabated growth of call center market, ICT-related spending activities are expected to grow particularly in PCs, servers, IP-based networking equipment and leased lines. In this scenario, vendors need to strategize to further position themselves better and meet the demand of the call center market.

Contact

Chong Chee Kian
Events & Marketing Executive
Tel: +603-2169-7521
Fax : +603-2163-5098
Email:ckchong@idc.com