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Directions 2005
"Blueprint for the Next Decade"
Conference

April 26, 2005
Manila, Philippines

April 12, 2005
Beijing, China
May 12, 2005
Seoul, Korea
April 15, 2005
Shanghai, China
May 17, 2005
Bangkok, Thailand
April 21, 2005
Singapore
May 17, 2005
Taipei, Taiwan
April 26, 2005
Manila, Philippines
May 19, 2005
Tokyo, Japan
April 28, 2005
Sydney, Australia
July 06, 2005
New Delhi, India
May 05, 2005
Auckland, New Zealand
July 08, 2005
Bangalore, India
 
IDC Philippines Directions 2005
 
General Sessions
 
8:45 am Registration
  9:20 am IDC Introduction and Welcome
      Jason Phua
Senior Account Manager, IDC Malaysia, Indonesia, Philippines
  9:30 am Blueprint for the Next Decade
    Selinna Chin
Managing Director, IDC Malaysia, Indonesia and Philippines
      The technology industry is entering into a new period of growth, but major change and challenges lie ahead, as growth patterns will differ markedly from those we saw during the earlier expansion of the industry. Mobility. Globalization. Macroeconomics. Convergence. Security. Segmentation. These will be the key words. In the IDC scenario, the second half of the coming decade will be even more dynamic than the first. Yes, we have to take care of business in the short term, but at the same time we need a long term blueprint for successful strategies.
In this session, Ms. Chin will provide a blueprint of the landscape for the decade -- changes we might see coming and perhaps the ones we won't -- and set the stage for the rest of the sessions at Directions. During her presentation, she will offer answers to questions such as how far will wireless take us? How will embedded systems change the data centre? Where will IT demand migrate to? Will there be a new Internet? What do we need to be thinking about now in order to be ready for the next decade?
  10:00 am Three Worlds Coming Together, Managed Services and More
   

Sandra Ng
Vice President, Communications, Peripherals and Vertical Research, IDC Asia/Pacific
      Convergence is becoming the epicenter in the technology world. It is bringing the three worlds of providers - IT vendors, network infrastructure providers (or CE vendors), and telcos - together, forcing them to enter into foreign territories. A number of convergence trends have emerged with significant impact on the industry. Managed services and digital homes are two great examples of how convergence has led to the collapse of the walls separating the three worlds, hence resulting in some serious competition among them.
Over the years, vendors and service providers have been trying to diversify and expand to increase their competitive positioning in the marketplace, but the amount of overlap had been minimal in most cases as each focused on their core competencies. Convergence has, however, changed the competitive landscape with the three worlds now trying to fight for the ownership of the end-customer relationship. In this session, Ms. Ng will highlight the key areas where the three worlds are converging and how they respond to changing market demands.
  10:30 am Networking Break
  10:45 am Datacenter Priorities: Where Will the Focus Be?
    Avneesh Saxena
Vice President, Computing Systems Research, IDC Asia/Pacific
      As the dust settles on the large-scale IT infrastructural investments made in the past years, users are now looking to rationalize their datacenters in the wake of the changing global environment. This will mean drawing-up new priorities that better align the IT strategy with the objectives of the business. Consolidation and integration of IT, better management and virtualization tools, tiered storage-network to cope with the complex storage needs, faster and more intelligent interconnects, stringent security, outsourcing to optimize cost, and utility computing are some of the areas that users will be diligently building into their IT plans. However, the importance of these initiatives will vary from one user to another. In this session, Mr. Saxena will touch upon the key areas of opportunity for vendors and their partners in the coming years.
  11:15 am What's Hot, What's Not and Why
    Peter Hind
Manager, End User Programs, IDC South Pacific
      Mr. Hind will draw on data gathered from end user surveys conducted by IDC Asia/Pacific in 2004 to provide some country insights into technology adoption in this part of the world. He will also examine ICT areas including communications, software, servers, services and storage. In addition, he will position the adoption of these technologies against the business drivers, challenges and overall economic climate in the Asia/Pacific countries.
  11:45 am Lunch Buffet
  1:15 pm Tapping Into the Topshops: Linking Innovations for Top Corporations in the Philippines
    Jubert Daniel Alberto
Senior Analyst, IDC Philippines
      Top corporations consider IT as an integral part of business operations. These firms falling in the top 100 corporations based on total company revenue have continually been on the move towards IT adoption to improve business efficiency and competitiveness. Moreover, top firms in the country have immense IT requirements that can be addressed through careful evaluation of the particular needs and market essentials such as labor support, seasonality, and pricing. In this session, Mr. Jubert Daniel Alberto will provide information on spending behavior and discuss opportunities based on IDC's end-user survey of the top 100 corporations in the Philippines.
  1:45 pm Linux Adoption in the Philippines: Where to Strike While the Iron is Hot
    Farrah-Naz Susulan
Associate Analyst, IDC Philippines
      Different strokes for different folks would describe the local strategic output that contributes to the solutions take-up of SMEs and large enterprises in the Philippines. Nowadays, when it comes to software and the underlying operating system on which it runs, Linux adoption has gained significant consideration and debate.

In this session, Ms. Farrah-Naz Susulan will provide insight into the much discussed question on whether the Philippines is indeed ready for a major Linux makeover and discuss how adoption can be leveraged to optimize operations. Drawing from IDC's Philippine end-user survey that covers entities in the telco, financial services, manufacturing, distribution, and public sectors, Ms. Susulan will address the significance of Linux migration to Philippine enterprises.

  2:10 pm No Strings Attached: How Mobility is Impacting Personal and Professional Lives
    Karen V. Rondon
Senior Analyst, IDC Philippiness
      The first five years of the New Millennium, ushered in by developments during the late 90s, saw the mobile phone transform from a luxury item into an integral part of an average Filipino's everyday life, driven by the phenomenal popularity of text messaging in the country. However, the Philippine mobile industry is fast developing beyond that – with intensifying competition turning the local market into breeding ground for more wireless content and applications. In this session, Ms. Karen Rondon will present an overview on recent developments in mobility and how it's impacting business workers and consumers. It will also explore possibilities on how the mobile phone could transform in the second half of the decade, in lieu of recent progress in the market.
  2:45 pm Networking Break
  3:00 pm Philippine ICT Overview: Over the Hump and Into Gear
    Manuel Ravago
Research Manager, IDC Philippines
      Avoiding various socio-political hurdles in 2004, Philippine ICT spending experienced relatively healthy uptake in the second half of the previous year. Moreover, the first quarter of 2005 has continued to re-vitalize the still cautious sector. With better than expected GDP figures and continued strength of the local currency, has the Philippine ICT market finally gained the necessary momentum to aggressively move forward? Mr. Manuel Ravago will give a situational overview of the current ICT Market, while identifying prevailing rends and market direction.
  3:30 pm Blueprint for Industry Selling
    Dennis Philbin
Senior Vice President, Vertical Market Business Units and New Ventures, IDC
      Moderate worldwide growth in IT spending will put pressure on IT vendors to target above-average growing customer segments. But the IT industry is poorly positioned to target the unique needs of various industries. IT vendors will need to go deeper than they have in the past to link the value of IT to the critical business initiatives of an industry. This session will lay out a blueprint for how IT vendors must reorganize their go-to-market, strategic planning, and product development processes to attract and retain customers over the coming decade.
  4:00 pm IDC Closing Remarks
    Selinna Chin
Managing Director, IDC Malaysia, Indonesia and Philippines
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Chong Chee Kian
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Tel: +603-2169-7521
Fax : +603-2163-5098
Email:ckchong@idc.com
 
 
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