| IDC’s Asia/Pacific Online Survey of IT End Users Reveals the Mindshare Dominance of Large Vendors in Security Software Market
14 September , 2006
Singapore and Hong Kong, September 14, 2006 – According to the online survey conducted by IDC in early 2006, many of the respondents believed that the large security software vendors were the most innovative and were able to provide customers with the best licensing and maintenance support. The survey results are published in IDC’s report namely “Security Software Vendors: Which Are Most Popular?” (Doc# AP322309N) .
IDC Asia/Pacific forecasts the security software market in Asia/Pacific (excluding Japan) to reach US$1.7 billion in 2010, representing a 5-year CAGR of 16%. There is huge potential as several countries in the region, such as PRC and Thailand, are still relatively nascent in terms of market penetration. Adoption is likely to increase as enterprise IT infrastructures become more complex and enterprises better understand the criticality of protecting their IT infrastructure. Meanwhile, incumbents are going after acquisitions aggressively to build out their portfolios, while IT giants in adjacent markets are also entering the security market, making it highly competitive.
"Besides the traditional security vendors like McAfee, Symantec, and Trend Micro, other vendors are coming into the space due to the growth potential, and because security is increasingly becoming of strategic importance to IT vendor's product portfolios. With the new entrants including other large software players and network equipment vendors, the market dynamics will only get more interesting," says Willie Low, Senior Market Analyst of Asia/Pacific Infrastructure Software Research at IDC. "The bigger players who already have large install bases in adjacent opportunities will drive some interesting trends in this market. In the end, customer perception will be an important factor in the success of any vendor." Mr. Low notes.
IDC opines that the users in Asia/Pacific may need more support especially during the initial deployment stages, given that the security software market in the region is relatively nascent. Whether the vendors and their partners can ensure a successful customer experience by focusing on their maintenance and helpdesk support therefore becomes critical. It is likely to emerge as a major factor for vendor selection during contract/subscription renewal or technological refresh.
The report also reveals that security software vendors with sizable presence in the region will continue to gain in strength. They have built a good reputation and have been in the region for many years. This is important for enterprises in the region, which rank having a good track record as a top consideration when evaluating an IT security firm the organization may use.Contact
For more
information, contact:
Holly Fung
Marketing & Events Executive
Tel: +65-2905-4225
Email: hfung@idc.com
Chong Chee Kian
Events & Marketing Executive
Tel: +603-2169-7521
Fax : +603-2163-5098
Email:ckchong@idc.com
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