The mobile market is constantly faced with declining ARPUs, saturating subcriber growth and demanding new technologies. In this session Senior Analyst, Lincoln Lee will dicuss the latest market challenges faced by Mobile Operators in Malaysia, and the opportunities and strategies that may be gleamed from this challenging period.

The increasing need to improve business competitiveness in today's era represents a great opportunity for software vendors to make their mark. However, with so many software technologies to choose from but so few dollars that are available, vendors must dive deeper into understanding customer requirements and fulfilling their expectations. How or where do software vendors focus on in order to maximise their growth potential over the next few years? In her presentation, Ms. Sharon will share what are the strongest market drivers that will shape and influence the software ecosystem in Asia/Pacific, and enlighten with his recommendations on how software vendors can excel in such a disruptive technology era they are experiencing today.

Driven by changes in technology, the world of service delivery is undergoing its own radical transformation. With highlights from IDC's qualitative and quantitative studies, this session will investigate critical issues capturing the mindshare of CXOs and key business and IT executives at enterprise-class companies during this transformation. How are the roles of the CIO and IT changing and impacting expectations? What challenges are business executives facing and looking to IT to help solve? What are the key differentiators that IT Service Providers need to bring to the enterprises? In this presentation, IDC will be providing compelling analysis on the services market in the context of customer needs and vendor opportunities.

Emerging countries often appear at the forefront of attention given the spectacular growth rates that can often be attained. Yet the world of technology oftentimes is an expensive one, thus making the approach to market dramatically different than the mature markets that the industry is accustomed to pursuing. What are the buying dynamics of these markets, and what are the various ways with which this potential can be tapped into? Join Bryan Ma in this session as he explores the various scenarios used in countries around the world and the success stories that have arisen from them. He will look into recent industry moves to offer low-cost PCs and mobile phones, among other technology areas, as well as IDC's outlook for markets here in the Asia/Pacific region, ranging from India to Vietnam to Pakistan.

While software vendor direct sales continue to generate the majority of worldwide software revenue, few dispute the value of the customers’ trusted advisors. Leading sales organizations today are basing their activity and investment decisions on an increasing amount of data and metrics, managing selling operations as a science rather than as an art. IDC research suggests that software and services firms are often customers’ preferred source of information regarding solutions and therefore represent an important target for complementary technology companies to intercept customer demand. In response, the IT industry has been actively ramping up efforts to better partner with the ISV community. This session will provide highlights from research on sales best practices and sales benchmarking and provide a comprehensive framework for decisionmaking. It will also explore the opportunity for sales and marketing operations to jointly plan customer creation initiatives and the shared data that powers those initiatives for SMEs and ISVs communities.

*The organizer reserves the right to amend the agenda without prior notice.