IDC Malaysia - Consulting

Welcome to IDC Malaysia

IDC Malaysia Consulting

Country-Specific Solutions for Managing your Product Life-Cycle in Asia/Pacific

IDC Consulting in Malaysia is the region's foremost provider of market intelligence and business advice. Our customized solutions will see you through your entire business and technology life-cycle from opportunity measurement to strategy development and ultimately, measurable results.

Through well-structured, coherent and user-friendly business advice, IDC Consulting helps you tackle the multiple challenges facing IT vendors in Malaysia:

The evermore complex and solution-centric IT purchasing
Fast-evolving clients requirements and partners preferences
Large disparities between different Asian markets, and between regions within individual markets.

IDC Consulting helps you to determine and implement successful market strategies by focusing on the three phases of product life-cycle management:

Business Planning
Market Strategy Implementation
Market Management

In every phase of your product life-cycle, IDC Consulting has the right solution to help you meet your needs.

Product Life-Cycle Management Model

BUSINESS PLANNING
CLIENTS' NEEDS	IDC CONSULTING PROGRAM
How big is the market?	Market Sizing & Forecasting
Who are the customers?	Market Entry Strategy
What are the key customer segments?	User Segmentation
What are the benefits customers seek?	Usage and Attitude Surveys
What product/service features are most valued?	Competitive Analysis
Who is the competition?

MARKET STRATEGY IMPLEMENTATION
CLIENTS' NEEDS	IDC CONSULTING PROGRAM
How do I develop a go-to-market strategy?	User Preferences
What should my channel strategy be?	Buying Behavior
How do I screen and recruit the best channel partners?	Product Positioning
How do I establish optimum pricing?	ROI Analysis
How should I allocate my marketing resources?	Total Cost of Ownership
What are the compelling messages to reach this market ?
How should I organize my sales force?

MARKET MANAGEMENT
CLIENTS' NEEDS	IDC CONSULTING PROGRAM
Am I gaining or losing market share?	Channel Management
What do my existing and prospective customers think of me?	Customer Satisfaction
Are the customers satisfied, loyal and committed?	Customer Retention
Does my channel structure position me well against competition?	ROI Analysis
Do I have a clear view of my final-tier channel partners?	Partner Identification and Profiling
Are my channel partners satisfied, loyal and committed?	Partner Satisfaction and Experience
How do I expand, formalize and optimize my partnerships and alliances to best serve my customers' needs	Total Cost of Ownership
How do I optimize a mature product?	Competitive Tracking
What is my competition doing?

Definition

IT purchasing decision-making:	Evaluation criteria and methodology, information source identification, decision-maker identification
End-user company surveys:	Analysis of hardware, software, tools and services used (e.g., servers, storage, networking equipment, databases, OS, front and back office applications, security software and appliances and software tools)
End-user perception studies:	Attitudes toward vendor marketing strategies, opinions on products and services, adoption of products and services, opinions on vendor positioning
Market Segmentation:	Geographic demand, end-user demand, buying behavior, vertical industry penetration
Market Sizing:	Measuring Units shipped, number of vendors, installed base, number of end-user companies, Supply-side revenues, End-user budgets and spending
Competitive analysis:	Vendor strengths, competitor strategies, and IDC's analysis of competing technologies
Competitor Profiling:	Evaluation of channel and marketing strategies, analysis of geographical activity, revenue streams, product lines

For enquiries:

Linus Lai
Director
Tel: +6 03 2169 7513
Email:llai@idc.com