Business Optimization: Business Intelligence/Business Performance Management/ Data Warehousing

Information, information, information!

Information drives the engines of the new economy today and plays a crucial role in developing and maintaining a competitive advantage for enterprises. Access to data is increasingly important, as businesses require timely information to seize opportunities and new market segments and to react to competition locally, regionally and globally. The usage of data has penetrated most strategic, if not, all aspects and operations of organizations, including customer profiling, customer support, market research, product profitability and inventory and distribution analysis.

What is Business Intelligence?

Business intelligence (BI) is defined as the process of enhancing data into information and transforming into knowledge. It represents the applications and technologies that play a key role in the strategic planning process of the corporation. These systems allow a company to gather, store, access and analyze corporate data to help enterprise users make better business decisions.

Are enterprises embracing Business Intelligence?

IDC’s annual end-user survey continuum 2005, revealed that more than 50% of the respondents interviewed in the region said that they have yet to invest in any BI software. This shows that many organizations in Asia Pacific have some way to go before they attain optimal Business Performance Management (BPM).

IDC research shows that the following factors would be crucial in determining the adoption of BI in enterprises.

1. Education and training. Enterprises have to be educated and trained on how BI can be used as a tool for decision-making and for meeting other strategic goals of the organization.
2. Obtaining management buy-in. As data becomes more accessible to a larger pool of users, some business units may be rendered obsolete. As such, management would have to introduce and educate users on the functionalities of BI software so as to reap maximum efficiencies from it.
3. Availability of user friendly and industry-specific BI solutions. This would drive adoption rates if organizations for different industries are able to integrate BI with their existing applications.

IDC Asia/Pacific will launch the Business Optimization: Business Intelligence/Business Performance Management/ Data Warehousing from 3rd August through to the 31st August across Asia.

At the conference, IDC will address the following topics and more on Business Intelligence:

• Defining core BI/BPM processes such as financial & operational planning, consolidation & reporting, modeling, analysis, and linking KPIs to organizational strategy
• Utilizing BI/BPM and data warehouses to generate easily identifiable ROI on existing IT investments such as ERP & CRM systems
• Defining industry specific organizational dashboards & scorecards for achieving BI.

Best practices in BI/BPM across Asia pacific

We look forward to seeing you there!