IDC’s Asia/Pacific Green IT Conference 2008

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Event Details

	IDC’s Asia/Pacific Green IT Conference 2008: “The Economy of Ecology” Conference
	Date : August 12, 2008
	Venue : Shangri-La Hotel, Kuala Lumpur

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* This is open to all delegates attending IDC's Asia/Pacific Green IT Conference 2008 in Malaysia. All attendees have to visit the sponsors' tabletops and complete a lucky draw card to participate in the draw and the winner must be present
during the draw to qualify.

August 12, 2008 Shangri-La Hotel, Kuala Lumpur, Malaysia	August 28, 2008 Stamford Plaza, Auckland, New Zealand
August 14, 2008 Pan Pacific Hotel, Singapore	September 04, 2008 Four Seasons Hotel, Tokyo, Japan
August 19, 2008 Dusit Thani Bangkok, Thailand	September 12, 2008 Landmark Towers Hotel, Beijing, China
August 28, 2008 Sheraton Hotel, Taipei, Taiwan	September 17, 2008 ITC Maratha, Mumbai, India

Event Synopsis

IDC Asia/ Pacific is proud to present “Asia/ Pacific Green IT Conference 2008”. This hot topic event will be held across 9 major cities in Asia Pacific focusing on the key theme – The Economy of Ecology.

A decade ago, the notion of the 'carbon footprint' was unheard of. Yet today, in the context of climate change and sustainability, it is something that is rising on executives' agenda, and will continue to impact the business world in the foreseeable future. Within this context, many perceive the IT industry as being relatively 'clean', and in some cases, technology does have a very positive impact on the environment. For example, video conferencing and e-learning technology reducing air travel, or digitalization reducing the use of paper.

However, what is not immediately clear is the 'negative' impact of IT on the environment; rising energy consumption and the resulting carbon emissions, usage of hazardous substances in the manufacturing process and IT equipment being used for landfill to name a few examples.

This has given rise to the notion of 'Green IT' – a topic that is currently attracting a lot of attention across the APJ marketplace. However, Green IT means different things to different people; and vendors are approaching this market from a variety of angles. Additionally, despite the hype surrounding Green IT, there has been very little information on how it is being perceived by end-user organizations, and more importantly, what drive their investments in 'Green' (for those who are acting) and what generate interest (for those who are thinking)?

Event Highlights…

At Asia/ Pacific Green IT Conference 2008: The Economy of Ecology , IDC analysts, top solutions providers, experienced partners and industry gurus will share their insights with senior IT, technology, facilities and sustainability executives about the following:

The Drivers For Adoption of Green IT in Asia/Pacific
Targeting Global Warming Through Energy-Efficient Computing;
Metrics Being Created For Effectively Measuring Data Center Power Consumption;
Carbon footprints, and their impact on the IT infrastructure
Strategies for Efficient IT Asset Disposal;
Going Green Through Technology Complexity Reduction;
How Green Issues are Impacting the Next Generation Data Center

Organizations are looking at how they can reduce the impact of their IT operations on the environment and are defining their Green IT strategies as a result. Featuring end user case studies, IDC analysts and industry experts, this interactive event offers actionable advice for market leaders driving Green IT initiatives in the Asia/Pacific region.

HP helps you address your green IT needs through energy efficient solutions for the data center and beyond -- where business outcomes equal better environmental outcomes. In data centers around the world, energy costs are rising rapidly and consuming an ever-greater portion of IT budgets. An energy-efficient data center is key to sustainable business outcomes. At HP, we believe that a comprehensive energy-efficient strategy is essential in helping your transformation to an Adaptive Infrastructure —one that enables your organization to optimize and manage your IT infrastructure and automate IT service delivery. Find out more about how HP is helping customers meet technology challenges while reducing environmental impact.

Who should attend?

This one-day event is designed for CEO, CFO, CTO, CIO, MDs, Directors, VPs, Chief Marketing & Sales Officers, Research & Development, Business Development and Strategy, Finance & Accounting, IT Directors & Project Officers, Consultants, Analysts, IT Administrators / Engineers, Systems Architect/Designers from some of these industries: