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IDC's Asia/Pacific Advanced Customer Care and Retention Conference 2009
"Building Quick Wins in an Economic Downturn - Harnessing IT for Customer Care & Retention"


Conference

Date: August 11, 2009

Venue : Shangri-La Hotel, Kuala Lumpur, Malaysia

 
 

8.30 am

Registration and Welcome Coffee & Tea
 

 
9.15am Welcome Address & Opening Remarks
  By IDC
 

 

9.30am

Building Quick Wins in an Economic Downturn – How Companies Can Use Advanced Customer Care and Retention Approaches to Minimize the Impact of the Economic Crisis
  Claus Mortensen, Principal, Asia/Pacific Emerging Technologies Research,
  IDC Asia/Pacific

The economic crisis has stressed the importance of good customer care. As this presentation will show you, forward-looking and advanced approaches to customer care will be an extremely important tool for Asian companies to both retain their existing customers and event to gain market shares in the years to come.
 

10.00 am

The Next Generation Virtual Contact Centers- Break the Boundaries by Integrating Communications into Business Processes
  Markku Helin, Director, Solution Management, SAP Business Communications Management
  SAP BCM
 
  • Optimize customer-facing resources and leverage know-how across your organization
  • Increase process efficiency for lower costs and better customer service


 
10.30 am Boost Customer Satisfaction and Business Success with the Integrated Contact Center
  Jon Farmer, CRM Lead,
  Asia, Microsoft
  Today, Microsoft Dynamics CRM® is ranked as one of the fastest growing CRM solutions in Asia with over 1 million users and 20,000 customers worldwide. Both SMB and Enterprise customers have come to embrace Microsoft Dynamics CRM® for its flexibility, usability and business agility. Owing to our “Power of Choice” vision, customers have the option to deploy either on-premise or on-demand (via hosting partners or directly from Microsoft). In customer service and contact centers, Microsoft has laid out a compelling vision to help business contain costs and growth their businesses. Come hear our Integrated Contact Center vision that details how Microsoft technologies can be utilized by all customers, regardless of size or industry. Built around our centerpiece Microsoft Dynamics CRM® product, the Integrated Contact Center (ICC) vision leverages other key Microsoft technologies such as Microsoft Office Sharepoint Server, Microsoft Customer Care Framework and Office Communications Server. Holistically, the ICC vision uniquely helps business thrive and improve customer satisfaction through improved agent productivity, optimized operations and deep business insight.
 

 
11.00 am Coffee Break
 

 

11.30 am

Chairperson's Remark
 

 
11.35 am Reinventing the Contact Center for a Customer-empowered World
  Peter B Jakobsen, Director, Collaboration Marketing,
  Asia Pacific, Cisco
   
 

The contact center is often viewed as a necessary evil—both by companies and their customers. To companies, it can be an expensive cost center that produces vague and unmeasurable results. To customers, it can represent an unsatisfactory end to a frustrating quest through the labyrinth of an interactive voice response (IVR) menu.

We need to explore new ways of thinking about contact centers, in order to transform them from a large expense on the balance sheet to a business differentiator that actually creates value for both the organization and their customers.

A robust Contact Center is also an essential business strategy for Business continuity / disaster recovery (BC/DR) which makes up part of the best practices for organisations today. With constant threat of terrorism, malicious hacking, geopolitical tension and natural catastrophes, the security and resilience of an organisation's Contact Center infrastructure have become a top concern for businesses and management.


 

12.05 pm

Superior Consumer Experience at The Times of India for Successful Competitive Advantage
    Chinmoy Roy, Delivery Head for BCM, CRM, SD/MSD,
  Time of India
 

 

12.35 pm

Leading Customer Service Excellent through IT Architecture Excellence
    Aaron Tan Dani, Chairman,
  IASA APAC
 

 

01.05 pm

Panel Discussion: "The Economic Gloom: What it means for IT?"

  Moderated by
  Claus Mortensen, Principal, Asia/Pacific Emerging Technologies Research,
  IDC Asia/Pacific
   
  Panelist:
  Markku Helin, Director, Solution Management, SAP Business Communications Management,
  SAP BCM
   
  Jon Farmer, CRM Lead,
  Asia, Microsoft
   
  Peter B Jakobsen, Director, Collaboration Marketing,
  Asia Pacific, Cisco
   
  Chinmoy Roy, Delivery Head for BCM, CRM, SD/MSD,
  Time of India


01.35 pm

Lucky Draw

 

Stand to win an iPod Shuffle worth RM309.

*This raffle is open to all delegates attending the 'IDC’s Asia/Pacific Advanced Customer Care and Retention Conference 2009' in Malaysia. The winner must be present during the draw to qualify.

 

01.45 pm

Networking Luncheon

 

02.30 pm

End of Conference

 


 
*The organizer reserves the right to amend the agenda,as deemed necessary, without prior notice.
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